Work
Real climbs, real businesses.
A few recent climbs. Client names are kept private; the work, the thinking and an honest status for each project are not.
Filter by pillar
Outside-in review
Independent running specialty store · Halton Region
Turning a specialty store’s expertise into an edge online
A week on the shop floor, then an outside-in review: what makes this store hard to copy, and how to show it online, in the inbox and at the till.
Positioning
Competitor research
Shopify catalogue
Email marketing
Local marketing
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Automation pilot
Multi-location café group · Toronto & Oakville
From typed-up invoices to a cash-flow picture the owner can trust
Vendor invoices were typed in by hand and store costs split manually. A pilot now reads invoices automatically and drops them straight into the owner’s cash-flow workbook.
AI automation
Cash-flow forecasting
Finance operations
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Website content & analytics
Municipal election campaign · Ontario
A dynamic, always-current website for a fast-moving campaign
A campaign website has to keep pace with the campaign. We redesigned its content to be dynamic and easy to keep up to date, and built a weekly dashboard showing what visitors read and which calls to action worked.
Analytics dashboards
Content strategy
Website content redesign
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Let’s talk
Tell us about the climb.
Not sure where to start? That’s normal. Send a note or grab 30 minutes on our calendar: coffee in Oakville or a video call, wherever you are. The first conversation is on us.
Oakville, Ontario · In person or virtual