Free download

Where is your business leaking time and money?

The Small-Business Digital Checkup is a 20-minute, plain-English self-assessment. Score yourself on twelve questions, see where you are on the mountain, and pick your next turn, with a free quick win for every question.

Free download · 20-minute read

The Small-Business Digital Checkup

Twelve plain-English questions to find where your business is leaking time and money, from your Google profile to your month-end. No jargon, no sales pitch.

Is your website winning customers or quietly losing them?

Can people find you on Google Maps and in AI assistants?

Where do customers get stuck between finding you and buying from you?

Which admin tasks are eating your week, and which ones a simple automation could take over?

Sent by Switchback Consulting, Oakville, Ontario (hello@switchbackco.ca). Every email has an unsubscribe link. Privacy policy

What’s inside

Twelve questions, four parts of the climb.

Find the Route

Strategy & growth

01

Your one-sentence positioning

02

Prices against real costs and competitors

03

Where your last 20 customers came from

Get Found

Digital & e-commerce

04

Your Google Business Profile

05

Showing up correctly in Google and AI assistants

06

A consent-based email list you actually use

Smooth the Trail

Customer journey & experience

07

Walking your own customer journey, start to finish

08

A website that works on a phone and makes it easy to buy, book or call

09

Knowing where customers drop off

Lighten the Load

Operations & AI

10

Hours lost to re-typing the same information

11

A 13-week cash view and a faster month-end

12

Could the business run from written instructions?

Let’s talk

Tell us about the climb.

Not sure where to start? That’s normal. Send a note or grab 30 minutes on our calendar: coffee in Oakville or a video call, wherever you are. The first conversation is on us.

Oakville, Ontario · In person or virtual

We reply within two business days.