A respected independent store with deep product knowledge, thin online product pages, and a new competitor nearby with a big head start on Google reviews.
Researched 19 brands to confirm which exclusives were real and which claims would hold up.
Built a 37-model spec catalogue so every product page answers the questions customers ask in the store.
Reviewed the email newsletter: 10 issues found, 8 concrete fixes, plus a blog version of each send.
Designed in-store collateral that turns happy customers into Google reviews.
Recommendations delivered, with a baseline (reviews, email sign-ups, direction requests) set so results can be measured, not guessed.