Industry
Civic & public sector
Engagement
Website content & analytics
Client name withheld for confidentiality.
The campaign moved faster than the website. Content went stale quickly, policy pages were written by different people in different styles, and nobody had time to dig through analytics tools.
Redesigned the website’s content so news, events and policy pages are dynamic and easy to keep current as the campaign evolves.
Built a weekly website dashboard that keeps a long-term history of traffic, channels, button clicks and form sign-ups.
Created a reusable content framework for policy pages, with every source checked.
Designed a homepage news carousel to keep the latest updates front and centre.
Built to stay current as the campaign moves: new content goes into one structured place, and the dashboard refreshes every Monday so the team checks one page instead of several tools.